Fortnites Newest Music Transfer Is A Virtual Event With Rising British Band Easy Life And London Venue The O2

Easy life’s interactive music expertise in Fortnite is described in a media launch as “much more than only a gig” with the band’s music and lyrics “influencing the world round players” in the course of the efficiency. Epic Games, the maker of well-liked battle royale sport Fortnite, is making another move in music – this time within the UK with Island Records UK-signed alt pop band easy life. The interactive efficiency showcased hoverboards, underwater cinemas and the band performed within the belly of a huge decaying whale. During the show, attendees have been transported to 6 unique areas, each impressed by a different track from ‘life’s a beach’, pulled straight from the creativeness of Easy Life themselves. “We couldn’t be prouder to work alongside both Island Records and Epic Games to deliver such an unbelievable expertise to O2 prospects and music fans all round the world via Fortnite Creative,” says Simon Valcarcel, head of name and client marcomms. Fortnite’s newest collaboration brings an unique foyer observe for players to unlock in a new occasion happening in the Creative Mode of the game.

There can be a foyer monitor that players can unlock in-game solely after attending the musical experience that ties into the newly released Fortnite Season 7 Invasion. The British alt-pop band Easy Life has just lately announced that they will interview drupal buytaert be headlining a digital concert on the twenty fourth of June via the battle-royal recreation, Fortnite. The performance might be held in a virtual recreation of London’s o2 Arena, a primary for the long-lasting venue.

Regardless of what platform you’re taking half in on, the steps to entry the venue are basically the same. Among other issues, you possibly can hunt for collectables, ride around in a giant hamster ball, overcome a challenging impediment course and surf in a customized wave pool. Naturally, there are rewards for taking part in these actions, together with new music tracks for the Fortnite foyer and a “Squeezy Life” spray paint cosmetic. London’s O2 enviornment is now free to discover in Fortnite, though the venue will solely be accessible for the relaxation of this week. “Life’s a Beach is a deeply private album that marks the fruits of our life’s work and we can’t wait to lastly perform it for our fans. If you’ve ever been to the O2 Arena in London, you’ll know it’s a powerful venue.

There are additionally several Fortnite Easy Life rewards to be unlocked by collaborating in this occasion, so if you would like to watch Easy Life at The O2 in Fortnite then this is every little thing you should know. Fortnite has hosted virtual live shows in the past – for international acts like Travis Scott, Marshmello and J. Balvin – they usually have at all times been unique, one-off experiences value checking out.

Get the most recent creative jobs in advertising, media, marketing and digital delivered on to your inbox each day. O2 has labored with Epic Games and Island Records to launch London’s flagship music venue The O2 in Fortnite. Previous concerts held in Fortnite have included chart-topping American artists Marshmello and Travis Scott. The virtual event is in partnership with Epic Games, O2, Globe (which isUniversal Music UK’s Commercial and Creative division), and Island Records UK.